The Millennium Dome, London Overview Review Avatars In the Press Links

				Life will be sponsored Unintentionally, the Dome suggests a strong hypothesis for the next millennium: The future will be a commercialised market place, where vivid experience is requested, high-tech toys are offered and life is sponsored. The millennial sellout starts with over-priced tickets: £ 20 per adult, £ 16.5 per child. Consumerism rules the Dome area. The first thing visitors view is a huge McDonald's restaurant. Inside the Dome they can order another burger, have Coca-Cola's soft drinks or enjoy products ranging from the Great American Bagel Factory, Pizza Pasta and Juicepiration up to a Japanese Sushi-Bar. Whoever wants to remain loyal to McDonald's can enjoy performances in "Our Town Story" and "World Stage," the MD-sponsored zones. British Telecom use their "Talk Zone" sponsorship to promote online-accounts and BT soft- and hardware. L'Oréal advertises cosmetics in the "Body Zone." Ford sponsors "Journey," Marks & Spencer the "Self Portrait." But the true merchandiser of the future is the Dome's organizing team, the New Millennium Experience Company (NMEC), itself. At the Dome's entrance / exit is the company's marketplace, whose "pay here" signs flash into the visitors' eyes. Inside the supermarket they find planners, puppets, puzzles, plates and postcards - just to name what starts with a "p." >> Page 1 | Page 2 | Page 3 | Page 4 | Page 5 | Page 6 TOP
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