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Merchandising the Future

Review of the Millenium Dome Exhibition, London
Dec 31, 1999 - Dec 31, 2000

By Christina Teuthorn (Text) and Patrick Meyer (Photos)
January 28, 2000

Precise, sharp tones cut the atmosphere like shattering glass, than float ghostly through the blue-gleaming room. The visitors' ears are listening to a futuristic, horrowitzian piano performance [listen]. Only their eyes irritate. The keys of the grand piano are moving in tremendous velocity, but the pianist, a young girl, is standing three meters away. Her right hand gently moves a computer mouse. What sounds like pianistic art, is an electronic game, digital impulses stear the keys. Welcome to the Play-Zone.

Playzone
"One amazing day" is the promise, the Dome's managers pronounce several times per day on British Television screens: Come to London, the millennium city, to Greenwich, the home of time. The Millennium Dome at the Themse's riverside east of the Greenwich meridian is the third largest structure in the world, second only to the Kennedy Space Center and the Boeing hangar in Seattle. Visitors can change race and sex, play mindgames with robots, drive a car with the voice, ride in a spaceship to visit planet earth's antarctis or fire rubber balls on green-blinking UFOs. They can create their own avatar [click here], watch temselves on 3-dimensional wall projections or walk through a pale apricot shimmering human body sculpture, that measures 64 meters from the elbow to the feet. >>

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