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Review: Fighting for sustainability

Does the world need a world exhibition? A huge deficit, the absence of visitors and even the superpower USA - are these signals, that world fairs hardly make sense in an interwoven, globalized world?

A Global Dialogue?

In the past world exhibitions were expected to highlight technical progress. Their symbols - the Eiffel Tower in Paris or the Atomium in Brussels - represented the progress of industry. Today there is no need for any international exhibition to learn about technological innovation. People are confronted with new technologies every day and can retrieve all kind of information via the internet from any place in the world.

The Expo 2000 is aware of its anachronistic position and therefore tries to redefine its function, demonstrating how technical progress can serve new goals. "This new type of world exhibition will not be a showcase for technical superlatives," emphasized Birgit Breuel, Expo's Commissioner General. "It is intended to demonstrate how humankind can use technology, which is there to serve humanity, to create a new harmony with nature." Subsequently, the Expo's over-all theme is "Humankind - Nature - Technology". And its core is not a single gigantic monument, but the Thematic Area, a kind of spiritual Eiffel Tower. >>

Eiffel Tower Paris
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